Senior PPC & AI Marketing Analyst - Remote

Overview

We are seeking an experienced Sr. PPC & AI Marketing Analyst to lead and optimize our paid media campaigns and leverage AI-driven marketing strategies. In this role, you will manage multi-channel paid search campaigns, drive automation, and use AI tools to maximize marketing efficiency and return on investment (ROI).

In Short

• Manage and optimize paid search campaigns across platforms (Google Ads, Bing Ads, social media, etc.).
• Conduct A/B testing to improve ad copy, targeting, and bidding strategies.
• Continuously analyze campaign performance, adjusting strategy to improve ROI, CPC, and CPA.
• Develop and implement strategies for budget allocation and bid management.
• Work across departments to streamline Marketing and Sales processes using AI tools.
• Automate Data cleansing and data enrichment.
• Analyze campaign performance using tools like Google Analytics, SEMrush, and proprietary AI-driven platforms.
• Collaborate with SEO, content, and social media teams to ensure an integrated approach across all marketing channels.
• Stay up-to-date with the latest PPC and AI marketing trends, best practices, and tools.
• Continuously experiment with new strategies and tools to drive innovation in the marketing approach.

Requirements

• Proven experience in managing PPC campaigns.
• Strong understanding of AI tools and their application in marketing.
• Experience with data analysis and reporting tools.
• Ability to collaborate with cross-functional teams.
• Strong analytical skills and attention to detail.
• Excellent communication skills.
• Ability to stay current with marketing trends.

Benefits

• Opportunity to work remotely.
• Collaborative work environment.
• Exposure to innovative marketing strategies.
• Professional development opportunities.
• Competitive salary package.