Senior Product Marketing Manager - AI Configurations - Remote

Overview

LaunchDarkly is seeking a Senior Product Marketing Manager to lead marketing efforts for our new AI Configurations product. This high-impact role is ideal for a self-starter who thrives on taking new products from 0 to 1 and is equally comfortable defining go-to-market strategy as they are with execution. This Product Marketer will be skilled in creating compelling messaging, developing end-to-end marketing strategies with Sales and Demand Gen, and collaborating closely with Product Management to shape the roadmap.

In Short

• Develop product positioning and differentiated messaging based on user research, market insights, and product knowledge.
• Leverage an in-depth understanding of the market to steward LaunchDarkly’s position as a trusted solution for AI developers.
• Serve as the go-to expert for AI insights and strategy, taking a leadership role at external events and company conferences to showcase product innovation.
• Build high-impact assets, such as battle cards, persona docs, and technical web content, to support Sales and Marketing in driving product awareness and adoption.
• Partner with Demand Gen on campaign ideation and execution to drive lead generation.
• Work closely with Product Management to help guide future product strategy.

Requirements

• 7+ years of Product Marketing experience in B2B SaaS, including experience marketing products to a developer audience.
• West-Coast Based (Bay Area Preferred).
• Familiarity with the AI development lifecycle is a huge plus.
• Strong technical aptitude to understand developer workflows and toolchains.
• Exceptional written communication skills and ability to synthesize complex information into clear and concise presentations and plans.
• Experience presenting to strategic and executive teams.
• Ability to build relationships and influence across all levels of the organization, especially the field.
• A bachelor of science in engineering, marketing or a degree in business preferred.

Benefits

• Restricted Stock Units (RSUs), health, vision, and dental insurance, and mental health benefits in addition to salary.