Senior Product Marketing Manager - Consumer App - Remote

Overview

As a fully remote company, Kraken is a mission-driven organization focused on accelerating the global adoption of cryptocurrency. This senior-level position involves leading and executing the product marketing strategy for Kraken’s Consumer app, driving awareness, adoption, and retention.

In Short

• Develop and lead Kraken Consumer’s GTM strategy.
• Own the full end-to-end campaign management process.
• Understand and optimize the customer journey.
• Translate complex financial products into compelling value propositions.
• Work closely with cross-functional teams to align marketing efforts.
• Define, track, and report on key product KPIs.
• Serve as the voice of the customer to inform product roadmaps.

Requirements

• 6+ years of experience in Product Marketing Management.
• Strong crypto expertise and understanding of market trends.
• Proven ability to drive growth strategies.
• A data-driven marketer with insights to optimize campaigns.
• Creative storyteller with strong communication skills.
• Experience leading cross-functional teams.
• Entrepreneurial mindset in a high-growth environment.

Benefits

• Work in a fully remote environment with a diverse team.
• Opportunity to be part of a mission-driven company.
• Engage with cutting-edge crypto products.
• Collaborate with industry pioneers.