LaunchDarkly is seeking a Senior Paid Search Marketing Manager to join our team. This person will report to the Director of Digital Marketing and own, develop, and execute our paid search channels to support worldwide demand generation objectives to deliver qualified opportunities to our sales pipeline.

In Short

Track pacing and paid search budgets across different Google and Bing
Monitor, analyze, and report on channel performance using diverse metrics; present insights to internal stakeholders
Identify trends and insights and optimize spend and performance based on the insights
Execute paid search optimizations including ad copy tests and keyword management, bid adjustments
Plan, implement, and measure experiments and conversion tests
Collaborate with internal teams to build landing pages and optimize user experience
Use strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
Collaborate with the SEO team to align on content and keyword strategy

Requirements

5+ years of experience in B2B SaaS digital marketing, specifically paid search
Global campaign management experience, ideally in multiple languages
Experience with various campaign types: Search, Display (GDN), Video (YouTube), Performance Max, and Demand Generation
Strong analytical skills and proficiency in data-driven decision-making
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Exceptional writing and editing skills with a keen eye for detail
Proficiency in tools like Salesforce, Marketo, Looker, and Google Analytics

Benefits

Restricted Stock Units (RSUs)
Health, vision, and dental insurance
Mental health benefits
High trust and transparency work environment

LaunchDarkly

LaunchDarkly is a forward-thinking technology company that empowers developers to innovate and deliver software features more efficiently and safely. Their platform addresses common challenges in software delivery, such as slow development cycles and costly outages, by providing tools that allow for targeted feature releases and instant rollbacks when issues arise. With a focus on improving the velocity and stability of software releases, LaunchDarkly enables teams to personalize customer experiences and maximize the impact of every feature. The company values collaboration, diversity, and a respectful work environment, making it an equal opportunity employer committed to fostering a supportive team culture.

Share This Job!

Save This Job!

Jobs from LaunchDarkly:

VP, Product Marketing

FP&A Analyst

Backend Engineer, Data Platform