Senior Paid Marketing Manager - Remote

Overview

Help Scout is seeking a Senior Paid Marketing Manager to enhance its paid marketing strategies and drive growth through various channels.

In Short

• Lead paid marketing strategy and execution.
• Manage and optimize campaigns across multiple channels.
• Develop metrics to track performance and report insights.
• Experiment with new marketing channels.
• Collaborate with content and SEO teams.
• Utilize data to inform marketing decisions.
• Communicate effectively with cross-functional teams.
• Work in a fast-paced, remote environment.
• Drive brand awareness and customer acquisition.
• Contribute to a culture of accountability and creativity.

Requirements

• Proven experience in paid media management.
• Strong analytical skills and familiarity with Google Analytics.
• Ability to adapt strategies based on data insights.
• Excellent verbal and written communication skills.
• Experience with campaign optimization and budget management.
• Comfortable working with ambiguity and constraints.
• Results-driven mindset with a focus on experimentation.
• Experience in digital marketing across various platforms.
• Ability to work collaboratively in a remote team.
• Strong understanding of the paid advertising landscape.

Benefits

• Competitive salary and performance-based pay.
• Healthcare coverage and wellness resources.
• Remote work flexibility.
• Supportive company culture focused on balance and purpose.
• Opportunity to work with a diverse and talented team.
• Access to professional development resources.
• Commitment to diversity and inclusion.
• Generous vacation policy.
• Work-life balance support.
• Engagement in community initiatives.