Senior Marketing Manager - Remote

Overview

We are seeking a Senior Marketing Manager to lead strategic marketing initiatives that drive brand awareness, customer acquisition, customer retention, and revenue growth. This role requires a creative and data-driven B2B marketing leader who can develop compelling product positioning and manage national marketing campaigns from ideation to execution. The ideal candidate thrives in a collaborative environment, has a deep understanding of the buyer journey, and is passionate about marketing products that make an impact.

In Short

• Lead go-to-market strategy for products and services.
• Partner with Product and Sales teams to develop buyer personas.
• Design and execute national integrated marketing campaigns.
• Collaborate with teams to ensure campaign alignment with business goals.
• Create high-impact content for various platforms.
• Develop customer marketing programs for upselling and retention.
• Monitor and optimize campaign performance.
• Stay updated on industry trends and market intelligence.
• Work with customers to create testimonials and case studies.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 8+ years of B2B marketing experience.
• Proven success in launching new products or strategies.
• Exceptional writing and communication skills.
• Strong project management experience.
• Ability to distill complex information into clear messages.
• Creative problem-solver with attention to detail.

Benefits

• Opportunity to lead impactful marketing initiatives.
• Collaborative work environment.
• Professional development opportunities.
• Flexible working arrangements.