Marketing Manager, Paid Search - Remote

Overview

LastPass is seeking a dynamic and experienced Paid Search Media Manager to lead strategic and tactical execution across a media mix of Paid Search, Display, and YouTube video campaigns. The ideal candidate will have a deep understanding of SaaS, PLG, and e-commerce, with a proven track record in growing B2B and B2C user acquisition.

In Short

• Manage global Paid Search, Display, and Video programs across Google Ads and Microsoft Ads.
• Develop advanced bidding, targeting, and keyword strategies to reduce CAC and increase ROI.
• Execute campaign setup, daily optimizations, A/B testing, and performance reporting.
• Conduct multivariate testing to maximize engagement and conversion rates.
• Media planning and forecast performance to identify scalable growth opportunities.
• Analyze performance KPIs and translate insights into actionable strategies.
• Stay updated on platform innovations and best practices to improve campaign efficiency.
• Collaborate with the Brand & Creative team for media asset production.
• Work with the Web & SEO team to optimize landing page experiences.

Requirements

• Expertise in SaaS, PLG, and eCommerce environments.
• Deep knowledge of Google and Microsoft Ads platforms.
• Ability to manage seven-figure paid media budgets.
• Familiarity with CRO methodologies.
• Analytical mindset with fluency in performance metrics.
• Exceptional communication and leadership skills.
• Strong organizational skills and attention to detail.

Benefits

• Remote-first culture.
• Competitive compensation.
• Flexible Paid Time Off policies.
• Generous parental leave.
• Comprehensive health coverage.
• Home office setup support.
• Continuous learning and development opportunities.
• Employee Assistance Program for well-being support.
• Remote work stipend.
• Short-Term or Remote-Centric Work Arrangements.