Marketing Manager, Paid Search and Shopping - Remote

Overview

KiwiCo is an innovative eCommerce company dedicated to sparking creativity and curiosity in kids (and kids at heart!). Through both online and offline materials, we provide fun and engaging ways for kids to explore, create, and learn. Our primary offering is a subscription service where we deliver "whoa awesome," hands-on projects to kids. We also manage an e-commerce storefront and a content platform to inspire and educate. We take great pride and ownership in the products we build and in the community of parents and kids we serve.

Our office is located in Mountain View, CA within walking distance to the Caltrain station. This position follows a hybrid work schedule, with 3-4 office days per week (depending on your team) and the remainder of the week working remotely.

In Short

• Experienced marketing manager specializing in Paid Search and Google Shopping campaigns.
• Results-oriented, data-driven marketer with a strong track record of building and maintaining insightful dashboards.
• Innovator staying informed about the latest industry updates.
• Ability to prioritize tasks and manage competing deadlines.
• Efficiently manage large budgets for digital campaigns.
• Strong intuitions for audience targeting strategy.
• Collaborate with internal creative teams for campaign alignment.
• Understand each channel’s role in the customer journey.
• Excellent verbal and written communication skills.

Requirements

• 4+ years hands-on experience managing marketing channels including Google Ads.
• Understanding of pixels, tags, cookies, and tracking.
• Knowledge of retargeting, lookalike modeling, and segmentation.
• Driven to identify inefficiencies in workflows.
• Resourceful problem solver with good judgement.
• Excellent quantitative and data analysis skills.
• Proficiency with tools like Google Analytics and SQL.
• Up-to-date with data privacy laws.
• BA/BS degree.
• Experience with YouTube and eCommerce marketing is a plus.

Benefits

• Comprehensive total rewards package.
• Opportunities for an annual bonus.
• Stock options.
• Variety of benefits related to health and financial security.