Growth Marketing Manager, Paid Search - Remote

Overview

Kin is on a mission to change home insurance from what it is to what it should be. Whether we’re leveraging data to create customizable coverage or providing claims service that goes above and beyond expectations, our members are at the heart of everything we do. In the face of ever-growing climate risk, they deserve an insurance company that cares about them. We aim to stick with our members through thick and thin.

In Short

• Own and manage Paid Search campaigns across Google and Bing Ads.
• Optimize campaigns for acquisition efficiency and strong unit economics.
• Refine keyword lists, bid strategies, and ad creatives.
• Analyze campaign performance data for actionable insights.
• Collaborate with creative teams for new copy and landing pages.
• Stay updated on SEM trends and customer acquisition best practices.
• Conduct competitive and market analysis for new opportunities.

Requirements

• 5+ years managing Google and Bing Ads with $10M+ budgets.
• Bachelor's degree in Marketing, Business Administration, or related field.
• Google Ads Certified with strong SEM knowledge.
• Analytical skills with experience in Google Sheets/Excel.
• Experience in A/B testing and performance measurement.
• Familiarity with other digital ad platforms.
• Excellent communication and collaboration skills.
• Detail-oriented with a passion for optimization.

Benefits

• Comprehensive benefits including Medical, Dental, Vision, and more.
• Competitive salary and equity.
• 401K with company match.
• Flexible PTO and 8 company-observed holidays.
• Paid parental leave program with salary continuation.
• Continuing education and professional development opportunities.