Paid Search Marketing Manager - Remote

Overview

LawnStarter is seeking a highly analytical and data-driven SEM Analyst to help scale our paid search efforts and drive customer acquisition through a multi-brand paid search effort.

In Short

• Manage and optimize large-scale SEM campaigns across Google Ads and Bing Ads.
• Monitor and analyze campaign performance to maximize ROI.
• Continuously test and refine ad creatives and landing pages.
• Leverage analytics tools to track KPIs and generate insights.
• Conduct deep-dive analysis of customer behavior and keyword trends.
• Research new keyword opportunities to expand reach.
• Implement audience segmentation strategies for improved targeting.
• Allocate and manage budgets efficiently for maximum conversions.
• Collaborate with cross-functional teams to align ad messaging.
• Provide insights and recommendations to senior leadership.

Requirements

• Proven experience in managing SEM campaigns.
• Strong analytical skills and proficiency in Google Analytics.
• Experience with budget and bid strategy management.
• Ability to conduct performance analysis and reporting.
• Knowledge of audience targeting and keyword strategy.
• Excellent communication and collaboration skills.

Benefits

• Opportunity to work in a fast-growing company.
• Dynamic and collaborative work environment.
• Potential for career growth and development.
• Flexible work arrangements.