Paid Marketing Manager - Remote

Overview

As a Paid Marketing Manager at Hike, you will blend strategic and tactical skills to enhance customer retention and value through effective marketing tactics.

In Short

• Develop and execute performance marketing strategies for acquisition, retention, and reactivation.
• Manage and optimize paid campaigns across various platforms ensuring high ROAS.
• Work closely with cross-functional teams to drive integrated marketing strategies.
• Utilize data to optimize campaigns for maximum efficiency and growth.
• Lead influencer partnerships as part of the marketing mix.
• Continuously test and refine marketing strategies based on real-time insights.
• Stay updated on trends in digital advertising and gaming.
• Build and scale data-driven campaigns to grow user engagement.
• Manage large budgets effectively for optimal returns.
• Drive creative and strategic planning processes for marketing initiatives.

Requirements

• 4+ years of experience in performance marketing.
• Deep expertise in Google Ads, Meta Ads, and programmatic advertising.
• Strong analytical mindset with experience in optimizing marketing metrics.
• Hands-on experience in growth hacking and funnel optimization.
• Creative thinker with a data-driven approach to execution.
• Expertise in marketing analytics tools.
• Ability to communicate effectively with external vendors.
• Strong critical thinking skills with an eye for trends.
• Experience in leading cross-functional collaboration.
• Knowledge of social media and building social-first brands.

Benefits

• Competitive compensation.
• Exciting global exposure.
• Opportunity to be part of a transformative project.