Paid Media Marketing Manager - Remote

Overview

DCG is seeking a Paid Media and Analytics professional to lead the strategy and execution of advertising campaigns for multiple federal clients.

In Short

• Lead and oversee all aspects of the paid media campaign lifecycle.
• Design full-funnel campaign strategies and recommend media mix.
• Partner with project, communications, and creative teams.
• Monitor performance and generate insights for optimization.
• Ensure effective use of taxpayer dollars and maximize ROI.
• Evaluate and manage vendors and buying partners.
• Produce deliverables including media strategies and performance reports.
• Support integrated performance reporting across various tactics.
• Maintain up-to-date knowledge of media trends and technologies.
• Support the growth and development of DCG’s paid media practice.

Requirements

• Bachelor's degree in Marketing, Communications, or related field.
• 10+ years of experience in digital marketing and paid media strategy.
• 5+ years of media planning and reporting experience.
• Relevant social media and digital marketing certifications.
• Experience leveraging analytics tools like Google Analytics 4.
• Experience with platforms such as Google, Snap, Meta, and Roblox.
• Proficiency in Out-of-Home advertising methods.
• Ability to communicate effectively at all organizational levels.

Benefits

• Comprehensive healthcare plans with premium coverage.
• 401(k) retirement plan with corporate match.
• Annual monetary supplement for wellbeing.
• 100% Paid Family Bonding for new parents.
• $1,000 family expansion benefit for medical costs.
• Generous paid time off including federal holidays.
• Annual professional development stipend.
• $300 annual cash benefit for wellness perks.