Lead Paid Marketing Manager - Remote

Overview

As a Lead Paid Marketing Manager at Hike, you will drive the growth strategy for performance marketing initiatives while mentoring a team, focusing on customer acquisition, retention, and optimizing return on ad spend.

In Short

• Develop and execute performance marketing strategies.
• Lead and mentor a team of marketing specialists.
• Own and optimize paid campaigns across various platforms.
• Build data-driven campaigns to grow awareness and user engagement.
• Drive strategic decision-making within the Growth team.
• Collaborate with cross-functional teams to align marketing efforts.
• Manage reactivation campaigns to enhance retention.
• Strategically allocate and optimize budgets across channels.
• Identify and activate influencer partnerships for growth.
• Leverage data to track and improve marketing campaigns.

Requirements

• 7+ years of experience in performance marketing.
• Expertise in Google Ads, Meta Ads, and programmatic advertising.
• Strong analytical mindset for optimizing marketing metrics.
• Experience leading cross-functional collaboration.
• Hands-on experience in growth hacking and funnel optimization.
• Expert in A/B testing and experimentation.
• Strong understanding of social media marketing.
• Creative thinker with a data-driven approach.
• Ability to communicate effectively with external partners.
• Up-to-date with trends in digital advertising.

Benefits

• Competitive compensation.
• Exciting global exposure.
• Opportunity to be part of transformative projects.