Senior Paid Media Manager - Remote

Overview

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services. 

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity. 

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, LinkedIn, YouTube, and Pinterest. 

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. 

In Short

• Lead and optimize Later’s paid media programs across search, social, and display.
• Drive omnichannel paid campaigns generating signups, leads, and revenue.
• Own campaign builds, testing frameworks, daily optimizations, and reporting.
• Develop and own full-funnel paid media strategy across various audiences.
• Manage large budgets with a focus on efficiency and ROI.
• Collaborate with cross-functional teams on ad assets and strategies.
• Conduct competitive research and stay ahead of industry trends.
• Mentor team members and elevate paid media knowledge.
• Deliver measurable business impact through paid media channels.
• Build creative campaigns that resonate with diverse audiences.

Requirements

• Bachelor’s degree in Marketing, Business, or related field (preferred).
• 6+ years in paid media roles, especially in SaaS, B2B, or B2C.
• Proven success in driving pipeline and revenue through campaigns.
• Deep technical expertise in Google Ads and Meta.
• Advanced proficiency in data tools such as GA4, Salesforce.
• Experience managing 7-figure ad budgets efficiently.
• Strong understanding of web UX and campaign performance.
• Track record of meeting aggressive growth targets.

Benefits

• Competitive salary based on market data.
• Eligibility for various benefits plans.
• Opportunity to work in a diverse and inclusive environment.
• Flexible remote working options.
• Professional development and growth opportunities.
• Collaborative and innovative work culture.
• Access to industry-leading tools and resources.
• Supportive team and leadership.
• Commitment to work-life balance.
• Regular performance evaluations and feedback.