Director, Content Marketing - Remote

Overview

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services.

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.

In Short

• Spearhead content strategy and thought leadership initiatives.
• Create high-impact content targeting enterprise B2C brands and marketing agencies.
• Manage relationships with freelancers and agencies for content production.
• Oversee research-based content initiatives and measurement frameworks.
• Build strategic partnerships across teams to support content initiatives.
• Manage and mentor a team of content professionals.
• Stay ahead of content marketing trends and lead optimization initiatives.
• Implement governance models for content quality and accuracy.
• Drive measurable business results through effective content strategies.
• Foster an inclusive and supportive workplace culture.

Requirements

• 10+ years of B2B content marketing experience and 3+ years in leadership.
• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• Proven track record of building high-performing content teams.
• Experience managing complex content operations and budgets.
• Strong analytical skills connecting content to revenue metrics.
• Expertise in managing editorial calendars across multiple channels.
• Background in social media or influencer marketing.
• Experience with marketing technology stack optimization.
• Strong communication and collaboration skills.
• Curiosity and adaptability in a fast-paced environment.

Benefits

• Market-based and data-driven compensation approach.
• Eligibility for various benefits plans as part of the overall compensation package.
• Opportunity to work in a diverse and inclusive environment.
• Access to professional development and growth opportunities.
• Flexible work arrangements, including remote options.
• Collaborative and supportive team culture.
• Engagement with industry thought leaders and media partners.
• Participation in company-wide initiatives and events.
• Wellness programs and resources.
• Recognition and rewards for outstanding performance.