Director, Content Marketing - Remote

Overview

The Director, Content Marketing plays a key role in driving our content strategy and ensuring the creation of high-quality, engaging, and impactful content across various channels. This position leads a team of content marketers and collaborates closely with cross-functional teams to achieve our marketing objectives. The Director, Content Marketing understands the financial technology industry, demonstrates strong leadership skills, and has a proven track record of successful content marketing strategies.

In Short

• Execute a comprehensive content marketing strategy that aligns with the company's goals and brand vision.
• Lead and mentor a team of content creators, providing guidance, feedback, and support to foster professional growth and ensure high-quality deliverables.
• Oversee the creation of compelling and informative content across multiple platforms, including website, blog, social media, email marketing, whitepapers, etc.
• Collaborate with internal stakeholders to gather insights and develop content that effectively communicates our value proposition.
• Manage relationships with external agencies, freelancers, and vendors to ensure timely delivery of content projects.
• Drive the editorial planning process, including content ideation, creation, distribution, and performance tracking.
• Monitor industry trends, competitor activities, and customer needs to identify content opportunities.
• Utilize SEO strategies and best practices to optimize content for search engines.
• Take ownership of the content marketing budget and allocate resources effectively.
• Collaborate with the marketing leadership team to contribute to overall marketing strategy.
• Stay up-to-date with advancements in content marketing and industry trends.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field (or relevant experience) - 8+ years.
• Proven success in content marketing, preferably within the financial technology industry.
• Strong leadership skills with previous experience managing a high-performing team.
• Demonstrated success in developing and executing content marketing strategies.
• Solid understanding of digital marketing, SEO, and social media best practices.
• Exceptional written and verbal communication skills.
• Experience in managing agency relationships and collaborating with external vendors.
• Proficient in utilizing content management systems and analytics platforms.
• Strategic thinker with the ability to translate business objectives into actionable content strategies.
• Analytical mindset with the ability to measure and analyze content performance metrics.
• Strong project management skills.

Benefits

• Work from Anywhere: Your home, a coffee shop, a company paid WeWork.
• A Culture that Lives its Values: Our values guide our decisions.
• Flexible Working Hours: We support your lifestyle.
• Open PTO: Work-life balance is important.
• Sabbatical: A paid leave to reward longevity.
• Paid Parental Leave: To promote parent-child bonding.
• Opportunities for Growth: Professional development programs.
• Recognition: Employees are recognized for hard work.
• Benefits: Medical, dental, vision, 401(k) with company match, and more.
• Minimal Bureaucracy: An entrepreneurial environment.