Remote Otter LogoRemoteOtter

Global Head of Strategic Marketing & Product Brand - Remote

Posted 40 weeks ago
Marketing
Full Time
USA

Overview

The Head of Strategic Marketing & Product Brand is responsible for transforming and optimizing marketing processes to drive the company’s growth through market expansion, innovation-led strategies, channel management, and brand positioning.

In Short

  • Establish and implement strategic marketing plans to enter new markets.
  • Create methodologies for market research and competitive analysis.
  • Define segmentation and positioning strategies for markets.
  • Develop a roadmap for innovative products and solutions.
  • Lead and manage the Strategic Marketing CoE.
  • Manage agency partnerships and vendor relationships.
  • Define a channel management strategy to maximize sales performance.
  • Ensure consistency in product branding across communications.
  • Foster a culture of innovation and professional development.
  • Collaborate with cross-functional teams for strategic alignment.

Requirements

  • Bachelor’s degree in Marketing or related field.
  • 10+ years of experience in strategic marketing or brand management.
  • Experience in B2B markets with customer-centric strategies.
  • Demonstrated leadership and team management skills.
  • Proven ability to achieve outcomes through strategic influence.
  • Experience in leading large-scale change projects.
  • Strong relationship-building and communication skills.
  • Expertise in market analysis and data-driven decision-making.
  • Preferred: Experience in technology, manufacturing, or healthcare.
  • Proficiency in digital marketing and marketing analytics tools.

Benefits

  • Comprehensive pay and benefits package.
  • Opportunity to work with talented professionals.
  • Engagement in meaningful projects that impact the world.
  • Support for professional development and career growth.
  • Commitment to diversity and equal opportunity.

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