Head of Product Marketing - Remote

Overview

At Gelato, we are building a rollup-native cloud platform designed to support millions of developers in creating next-gen rollups and apps, ultimately bringing billions of users on-chain.

In Short

• Responsible for the development and execution of Gelato’s product marketing strategy.
• Build, organize, and execute product launches and initiatives.
• Own, plan and execute the product marketing content calendar on social media.
• Craft compelling product positioning and messaging.
• Create market and competitive analysis, client case studies, and product positioning.
• Work closely with strategic Rollup as a Service clients.
• Collaborate with infrastructure providers and application teams.
• Work with the product team to translate technical features into user benefits.
• Measure and report against the performance of product marketing initiatives.
• Conduct market research and competitive analysis to identify trends.

Requirements

• Experience in product marketing, especially in tech or blockchain.
• Strong understanding of market trends in the blockchain space.
• Proficiency in social media marketing, particularly on Twitter.
• Excellent communication and collaboration skills.
• Ability to conduct market research and competitive analysis.
• Experience with content creation and strategic planning.
• Knowledge of technical features in infrastructure solutions.
• Strong analytical skills to measure marketing performance.
• Ability to work in a remote-first environment.
• Passion for crypto and web3 technologies.

Benefits

• Opportunity to work in a cutting-edge tech environment.
• Remote-first company culture.
• Work with a talented and passionate team.
• Impactful work in the blockchain infrastructure space.
• Flexible working hours.
• Competitive salary and benefits.
• Opportunity for professional growth and development.
• Engagement with a global community of developers.
• Access to the latest tools and technologies.
• Supportive work environment that values innovation.