Head of Product Marketing - Remote

Overview

As the Head of Product Marketing at Freshpaint, you will lead the product marketing function, developing go-to-market strategies that enhance customer engagement while ensuring compliance with healthcare regulations.

In Short

• Own the product marketing function and roadmap.
• Develop and implement launch plans for new features and products.
• Create customer-facing messaging and positioning.
• Collaborate with cross-functional teams to maximize business outcomes.
• Analyze competitive landscape and develop insights for market positioning.
• Enable go-to-market teams with essential marketing assets.
• Set clear goals and KPIs for product marketing initiatives.
• Drive strategic direction for market segment growth.
• Foster strong relationships with internal and external stakeholders.
• Manage multiple projects in a fast-paced environment.

Requirements

• 8+ years of product marketing experience in B2B SaaS.
• Expertise in martech, adtech, and digital advertising.
• Strong strategic thinking and operational skills.
• Ability to translate complex strategies into actionable messages.
• Proven leadership and influencing capabilities.
• Understanding of enterprise sales motions.
• High emotional intelligence and collaborative skills.
• Adept at project management and prioritization.
• Excellent communication and interpersonal skills.
• Attention to detail and execution focus.

Benefits

• Competitive pay and equity options.
• Fully remote work environment.
• Half-day Fridays every week.
• Unlimited PTO with a required minimum of 2 weeks.
• Comprehensive health, dental, and vision coverage.
• Two “Treat Yourself” days per year.
• Generous parental leave policy.
• Team offsites twice a year.