Subscription Growth Manager - Remote

Overview

We are Löwenanteil – one of the fastest-growing food startups in Germany. Our mission is to make balanced and high-quality nutrition as easy as possible for everyone. Our organic dishes are rich in protein, made from the best ingredients, and incredibly delicious. We make food what it should be: A drive that tastes good! Now we are looking for more lions and lionesses for our growing pack.

In Short

• Develop and manage growth strategies to significantly increase our subscriber numbers.
• Identify levers for customer acquisition and design targeted measures across the entire funnel (Traffic to Subscription).
• Collaborate closely with Performance Marketing, Email/CRM, Tech, and Product Development.
• Build a data-driven retention strategy and implement measures to reduce churn.
• Continuously optimize the user experience in the subscription model (Flexibility, UX, Communication).
• Develop loyalty programs, reactivation campaigns, and pricing model optimizations.
• Know your KPIs (e.g., LTV, CAC, Retention Rate, AOV) and manage them in real-time.
• Regularly test (A/B), draw reliable learnings, and derive actions.
• Utilize tools like Shopify, Google Analytics, and Klaviyo efficiently.
• 3-5 years of relevant work experience in the subscription business in a D2C environment (ideally FMCG).

Requirements

• Successfully built or scaled a subscription model significantly.
• Deep understanding of customer behavior, purchasing psychology, and growth mechanics.
• Structured, process-driven, and disciplined in implementation.
• Advanced project management skills, familiar with tools like Asana.
• Familiar with reporting structures and can represent projects accurately at the C-level.
• Functional/technical understanding of Shopify (e.g., Flow, Recharge, Apps).
• Strong analytical skills; KPIs are a basis for decision-making.
• Hands-on, entrepreneurial thinking with a high quality standard in work.

Benefits

• 100% remote work possible.
• Be part of the exciting and rapid growth phase of Löwenanteil.
• Challenging and varied projects.
• A pleasant, team-oriented work environment with flat hierarchies.
• A modern workplace in a co-working space if needed.
• A secure employment relationship with fair and performance-based pay.
• Flexible benefit budget of €50 monthly for what matters to you.
• Team spirit with biannual large team events and an additional €50 team budget per person per semester.
• Delicious food with a significant employee discount on our products.