Senior Product Marketing Manager - Remote

Overview

Karat helps companies hire top engineering talent with confidence. As an end-to-end hiring solution, we work with organizations to improve the quality, efficiency, and equity of their technical hiring process. Global leaders like Walmart, Atlassian, and Citi rely on Karat to conduct hundreds of assessments and interviews every day through a powerful combination of human expertise and innovative technology. Our mission is to make every interview predictive, fair and enjoyable so we can unlock opportunity -- for everyone. We’re a passionate, focused, human-centric team, and we want you to join us!

In Short

• Own end-to-end product marketing strategy for key product lines, leading positioning, messaging, & go-to-market initiatives that support new logo acquisition and account expansion.
• Develop and execute content and enablement strategies, creating executive-level presentations, compelling narratives, and sales frameworks that resonate with enterprise decision-makers.
• Provide executive-level deal support, partnering with senior leaders to craft winning strategies and materials that accelerate enterprise sales cycles.
• Serve as the strategic bridge between the Product and Revenue teams, driving product-market fit through deep market insights and customer empathy.
• Own competitive intelligence strategy, building frameworks to analyze market dynamics and presenting recommendations that influence product positioning and roadmap.

Requirements

• 5+ years of product marketing experience with demonstrated success developing and executing GTM strategies for B2B/enterprise products or services.
• Proven track record of driving business impact through strategic marketing initiatives, with experience successfully launching products and driving adoption in enterprise markets.
• Experience supporting strategic enterprise deals, including executive presentations, RFP responses, and high-stakes customer meetings.
• Excellence in stakeholder management with demonstrated ability to align cross-functional teams around common objectives and drive consensus among senior stakeholders.
• A talent for storytelling—whether in written materials, presentations, or conversations—combined with an ability to distill complex ideas into engaging, customer-centric messaging.
• Proactive, independent operator who is willing to be hands-on and deliver high-quality results.
• Experience working closely with Product, Sales, and Marketing teams with a history of delivering impactful results.
• Advanced experience creating marketing collateral, with a preference for experience using Google Suite.
• Expert fluency in written and spoken English.

Benefits

• All Mexico-based offers include a competitive salary in local currency and Karat-granted stock options.
• Private healthcare available (100% premium coverage for employees and eligible dependents).
• Generous Mexico Time Off Policies including vacation and sick leave.