Remote Web Strategy & Optimization Manager

Overview

This position is for a Remote Web Strategy & Optimization Manager responsible for driving web presence strategy across various platforms to meet organizational objectives.

In Short

• Drive the evolution of web strategy to meet company goals.
• Improve website effectiveness for increased engagement and customer acquisition.
• Collaborate with brand and design teams for a holistic visual experience.
• Refine user experience through high-impact experiments.
• Work with the Marketing team on content strategy.
• Establish core web KPIs for data-driven optimizations.
• Own landing page conversion optimization strategy.
• Implement AI solutions for enhanced website experience.
• Develop SEO and GEO strategies for visibility.
• Leverage analytics for continuous website improvements.

Requirements

• 5-7+ years of experience managing B2B websites.
• Experience leading in-house and offshore web developers.
• Track record of exceeding goals in global environments.
• Understanding of web design trends and best practices.
• Expertise in UI design and web production techniques.
• Knowledge of WordPress, Google Analytics, and project management tools.
• Basic knowledge of HTML, CSS, JavaScript.
• Experience with SEO and GEO optimization.
• Excellent communication skills.
• Ability to manage multiple projects in a fast-paced environment.

Benefits

• Competitive salary and variable compensation plans.
• Equity options and flexible health benefits.
• Generous PTO and company holidays.
• Access to LinkedIn Learning and mentorship programs.
• Paid volunteer hours and charitable activities.
• Supportive and inclusive company culture.