Our client, a rapidly growing startup iGaming operator, is looking for an experienced Brand Manager to lead and execute brand strategy across multiple markets. This is a fully remote role for a dynamic individual with a deep understanding of brand positioning, marketing strategy, and audience engagement within the iGaming industry.

In Short

Develop and implement a comprehensive brand strategy to enhance visibility and market presence.
Define and maintain brand identity, tone of voice, and messaging across all channels.
Oversee the creation of marketing campaigns, promotional content, and advertising materials to ensure alignment with brand objectives.
Work closely with content, design, and product teams to maintain a consistent and engaging brand experience.
Conduct market research and competitor analysis to identify trends, customer insights, and new opportunities.
Collaborate with SEO, affiliate, and social media teams to optimize brand positioning and drive engagement.
Ensure all branding efforts comply with iGaming regulations and responsible gaming guidelines.
Manage partnerships, sponsorships, and influencer collaborations to enhance brand awareness.
Monitor brand performance using analytics tools, adjusting strategies to improve reach and conversion rates.
Develop and maintain brand guidelines, ensuring consistency across all marketing materials.

Requirements

Experience with CIS iGaming markets is a must
Previous experience in the iGaming industry is mandatory.
3+ years of experience in brand management, marketing, or a related role.
Strong understanding of digital marketing, content strategy, and audience engagement.
Experience managing multi-channel campaigns, including social media, SEO, and paid media.
Strong analytical skills with experience using Google Analytics, social media insights, and brand performance tools.
Excellent communication and storytelling skills, with the ability to create compelling brand narratives.
Ability to collaborate cross-functionally and manage multiple projects simultaneously.
Knowledge of affiliate marketing and user acquisition strategies is a plus.