Global Marketing Programs Manager - Channels - Remote

Overview

In this role, you will develop channel-specific marketing strategies, plan and execute marketing campaigns, and manage the brand and communications for Instructure’s channel business.

In Short

• Create and package scalable programs to enable our resellers to market Instructure products and services in EMEA, APAC, and LATAM.
• Review reseller marketing materials to ensure brand and messaging guidelines are being followed.
• Partner internally with our enablement team to create and deliver marketing enablement tools for Channel Partners.
• Manage Instructure’s MDF process and take responsibility for budget management for all global channel expenditures.
• Manage Instructure’s brand presence with resellers, including brand guidelines, digital assets, positioning and messaging.
• Manage Instructure’s web experience for resellers, including branding positioning, lead acquisition and recruitment.
• Own and manage the functionality, appearance and partner experience on the Instructure Partner Portal.
• Create and optimize workflows for channel marketing; including lead flow process, SLAs and attribution.
• Partner with field marketers in APAC, EMEA and Latam to support Channel Partner led marketing activities.
• Partner with the channel sales team with marketing activities to drive reseller recruitment.

Requirements

• Experience in channel marketing and partner enablement.
• Strong understanding of marketing strategies and campaign execution.
• Ability to manage budgets and financial processes.
• Excellent communication and collaboration skills.
• Experience with brand management and digital marketing.
• Proficiency in creating marketing enablement tools.
• Ability to analyze and optimize marketing workflows.
• Experience working in a global environment.
• Strong project management skills.
• Ability to work hands-on with a clear bias to action.

Benefits

• Opportunity to work with a passionate team.
• Chance to make a significant impact on the channel business.
• Access to professional development resources.
• Flexible working environment.
• Competitive salary and benefits package.