Director of Lifecycle Marketing - Remote

Overview

Inspira Education Group is one of the fastest-growing edtech startups in the US, aiming to democratize access to high-quality coaching for students worldwide.

In Short

• Drive acquisition and engagement across multiple brands.
• Own the full CRM communication strategy.
• Lead campaign execution, A/B testing, and personalization efforts.
• Collaborate with marketing, product, and sales teams.
• Analyze user behavior and develop actionable insights.
• Create and manage email and SMS campaigns.
• Identify and address drop-off points in user journeys.
• Ensure compliance with messaging best practices.
• Lead a team of lifecycle marketers.
• Stay updated on AI and martech tools.

Requirements

• 6–8+ years of lifecycle marketing experience.
• 2–3 years of experience managing teams.
• Deep expertise in HubSpot; familiarity with Braze and Iterable is a plus.
• Proficiency in email and SMS marketing automation.
• Basic SQL knowledge.
• Strong understanding of HTML.
• Exceptional copywriting skills.
• Highly analytical mindset.
• Ability to translate data into actionable strategies.
• Creative thinking combined with analytical rigor.

Benefits

• 100% coverage of health, vision, and dental benefits.
• Flexible Paid-time Off.
• Significant Company Equity.
• Learning and Development Budget.
• 401k with matching.
• Diversity and inclusion programs.