Head of Audience Marketing - Longevity - Remote

Overview

The Head of Audience Marketing will lead the marketing strategies for longevity-focused events, enhancing audience engagement and driving attendance growth.

In Short

• Develop and execute audience marketing strategies for longevity events.
• Lead multi-channel marketing campaigns targeting professional and consumer audiences.
• Analyze audience data for trends and growth opportunities.
• Collaborate with content teams for aligned messaging.
• Build relationships with industry partners and influencers.
• Manage marketing budgets to maximize ROI.
• Oversee digital marketing initiatives.
• Develop audience personas and journey maps.
• Lead and build a team of marketing professionals.
• Implement innovative pricing strategies for events.

Requirements

• Proven experience in audience marketing for events.
• Experience marketing to B2B and B2C audiences in healthcare or wellness.
• Strong understanding of the longevity sector.
• Exceptional creative thinking abilities.
• Data-driven marketing experience.
• Excellent leadership and project management skills.
• Strong communication and collaboration skills.

Benefits

• Welcoming culture with social events.
• Opportunity to volunteer with charity match funding.
• Career development and training opportunities.
• Generous PTO and flexible work options.
• Competitive benefits including health insurance and 401k match.
• Strong wellbeing support.
• Recognition programs for great work.
• Collaboration with international teams.