Head of Audience and Marketing Insights - Remote

Overview

The Head of Audience & Marketing Insights leads a team of business and data analysts responsible for overseeing the execution of Audience Development and Marketing analyses, ensuring alignment with strategic goals and developing the team.

In Short

• Lead a team of analysts in Audience Development and Marketing insights.
• Oversee execution of analysis roadmap for artist and audience development.
• Understand streaming consumption patterns and their impact on artist development.
• Collaborate with marketing teams to inform marketing strategy.
• Work with Data Engineering to maintain new data sources.
• Support implementation of new machine learning models.
• Improve structure and processes within the team.
• Develop and mentor data analysts.
• Communicate complex data insights to stakeholders.
• 5-7 years of experience in data analysis or related field.

Requirements

• Advanced analytical skills and technical proficiency.
• Experience with data analysis and BI tools (SQL, Snowflake, Power BI).
• Knowledge of marketing impact concepts and KPIs.
• Excellent communication and leadership abilities.
• Experience in cross-functional collaboration and mentoring.

Benefits

• Tailor-made training and coaching program.
• Remote working policy.
• Wellness program with various activities.
• Access to mental health support.
• Health insurance options.
• Employee volunteering initiatives.
• Reimbursement for sustainable transport options.
• Paid parental leave.