Remote Otter LogoRemoteOtter

Director of Marketing and Insights - Remote

Posted 23 weeks ago
Marketing
Full Time
Worldwide
$180,000 - $220,000/year

Overview

The Director of Marketing and Insights will play a crucial role in shaping Brightseed's marketing strategy and consumer research, driving product differentiation and new product launches in the B2B Food, Beverage, or Supplement Sector.

In Short

  • Develop and drive marketing strategy and consumer research.
  • Launch multiple new products with go-to-market plans.
  • Implement lead generation programs.
  • Design and deliver consumer research.
  • Generate insights for product profiles and launches.
  • Synthesize data to inform development opportunities.
  • Communicate marketing plans effectively.

Requirements

  • 15 years of related experience with a Bachelor’s degree, or equivalent.
  • Degree in Business, Marketing, or related field; MBA preferred.
  • B2B Ingredients experience is essential.
  • Expertise in food, beverage, and supplement sectors.
  • Proven track record in analytics and insights.
  • Hands-on experience with market research methodologies.
  • Strong network within target industries.
  • Entrepreneurial ability and multi-tasking skills.
  • Ability to partner across functions and manage a team.

Benefits

  • Competitive salary range of $180,000 - $220,000.
  • Opportunity to shape the future of health through innovative products.
  • Collaborative work environment with a focus on growth.
  • Access to cutting-edge AI tools for bioactive discovery.
  • Supportive culture encouraging professional development.
Brightseed logo

Brightseed

Brightseed is a pioneering bioactives company recognized as a World Economic Global Innovator, dedicated to illuminating the connections between nature and human health. Utilizing its proprietary AI technology, Forager®, Brightseed accelerates the discovery and formulation of bioactive ingredients, transforming years of research into months of actionable insights. The company specializes in clinically proven bioactives for dietary supplements, food and beverage consumer packaged goods (CPG), specialty nutrition, and medical foods, aiming to enhance proactive health on a global scale. Brightseed is committed to uncovering the vast potential of bioactives, which are essential compounds found in plants, fungi, and bacteria that contribute to human health, often referred to as the 'dark matter' of nutrition.

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