Director of Sales and Marketing - Remote

Overview

The Sales and Marketing Director is responsible for driving business sales growth, increasing market share, and building long-term customer relationships. This senior leadership position combines strategic thinking, team leadership, and hands-on execution.

In Short

• Develop and implement comprehensive sales and marketing strategies aligned with Edify's vision and objectives.
• Oversee and manage the performance, development, and alignment of marketing, sales, and customer relations representatives.
• Identify market trends, opportunities, and threats within the software consulting industry.
• Lead market research to understand customer needs and define target markets.
• Collaborate with senior management to shape and implement overall business strategies.
• Supervise the sales team, set goals, provide mentorship, and ensure achievement of targets.
• Develop and execute sales plans, including B2B sales pipelines and customer acquisition.
• Build and nurture relationships with Edify's ideal customer profile.
• Negotiate contracts and pricing with clients to ensure profitable outcomes.
• Monitor and report on sales performance metrics.

Requirements

• A minimum of 7 years of experience in sales and marketing within the software, IT, or consulting industries.
• Experience managing high-performance sales and marketing teams.
• Experience in B2B sales and marketing, particularly in selling complex software solutions.
• Strong leadership and people management skills.
• Excellent communication, negotiation, and presentation skills.
• Knowledge of digital marketing, SEO/SEM, and marketing automation tools.
• Proficiency in CRM software and project management tools.

Benefits

• 100% work remote from any part in Costa Rica.
• Monthly Internet connectivity allowance.
• Private health insurance for employees (90/10).
• International Health Insurance.
• Educational assistance (courses, certifications, books).
• Life insurance for employees.
• Flex time.
• Career Development Manager support for employee growth.