Retail Marketing Manager - West USA - Remote

Overview

The Retail Marketing Manager for the West USA will drive the excitement and success of INEOS Automotive's groundbreaking new vehicle launches by localizing global/regional go-to-market strategies to resonate with the target audience.

In Short

• Develop and execute comprehensive regional and local marketing plans for new vehicle launches.
• Cultivate strong relationships with retailer partners, providing strategic marketing guidance.
• Analyze customer journeys to enhance the customer experience and drive sales.
• Utilize data analytics to measure campaign effectiveness and optimize strategies.
• Manage regional marketing budgets, KPIs, and project timelines.
• Collaborate with sales, product, and customer experience teams for cohesive messaging.
• Stay updated on industry trends and competitor activities.
• Develop and deliver presentations to stakeholders at all levels.
• Drive lead optimization focused on conversion and process improvement.
• Conduct website reviews for brand compliance.

Requirements

• Experience in automotive media, digital retail, and/or marketing.
• Deep understanding of the automotive industry and passion for innovation.
• Proven track record in launching new products and managing marketing campaigns.
• Expertise in Tier 3 automotive marketing and retail networks.
• Adept at analyzing data to inform marketing strategies.
• Exceptional communication and interpersonal skills.
• Proactive and adaptable in dynamic environments.
• Proficient in digital marketing tools and data analytics platforms.
• Bachelor’s degree in marketing, business, or related field.
• Ability to travel frequently.

Benefits

• Opportunity to work in a dynamic and innovative environment.
• Collaboration with an international team.
• Engagement in challenging projects that drive positive change.
• Access to professional development and training resources.
• Competitive salary and benefits package.