Regional Marketing Manager - West Region - Remote

Overview

The Regional Marketing Manager role serves as the marketing team’s liaison with Thrive hospitals and the field Operations teams. This role works with the brand, creative, communications, and digital marketing teams to implement marketing programs, demand generation campaigns, and local community outreach while coaching the hospitals on best marketing and advertising practices that support revenue and visits growth.

In Short

• Grow year-over-year hospitals’ performance through effective marketing programs and community outreach.
• Integrate new hospitals into Thrive’s marketing programs.
• Support the opening of new hospitals and implement growth plans.
• Assess hospital needs and deliver appropriate support.
• Operate local marketing efforts within budget.
• Develop trust with field stakeholders.
• Coach operations partners on marketing strategies.
• Collaborate with operations partners to assess growth opportunities.
• Manage hospital-specific projects.
• Foster relationships based on trust.

Requirements

• 5+ years’ experience in field, grassroots, and regional marketing.
• Knowledge of key marketing and advertising principles.
• Strong analytical approach to evaluating campaign performance.
• Experience with project management.
• Organized, collaborative, and strong communication skills.
• Able to foster relationships with key stakeholders.
• Knowledge of the veterinary industry is a plus.
• Experience with multi-site organizations is a strong plus.

Benefits

• Diverse, equitable, and inclusive culture.
• Empowerment of team members.