Product Marketing Manager - Remote

Overview

The Product Marketing Manager will serve as the central interface between the product and the market, translating technical innovations into understandable customer messages and positioning Idana in the dynamic healthcare market.

In Short

• Develop clear market positioning for Idana, defining and expanding target groups strategically.
• Create unified product messages for all teams (Marketing, Sales, Customer Service).
• Translate technical product features into understandable customer benefits.
• Coordinate the launch of new features and products.
• Collaborate closely with the product team to integrate market needs into product development.
• Support the revenue team in creating effective sales and marketing materials.

Requirements

• 3+ years of experience in Product Marketing, Marketing, or Product Management, ideally in the SaaS sector.
• Proven success in product positioning and go-to-market strategies.
• Solid experience in the healthcare sector or with medical solutions is a significant advantage.
• Understanding of B2B sales processes.
• Strong analytical skills and data-driven decision-making.
• Communication talent with the ability to convey complex issues simply and convincingly.
• Collaborative working style and strong team spirit.
• Fluent in German and good English skills.

Benefits

• Meaningful Work: Your contribution directly improves the healthcare system.
• Innovation & Growth: You will enter where structures exist but there is still room for design.
• Flexible Work Culture: Hybrid or fully remote options available.
• Development Opportunities: Individual training and transparent performance management.
• Modern IT Equipment: Including height-adjustable desks and choice of operating system + software.
• Great Team Culture: “The collaboration among colleagues and between departments is fantastic, I've never experienced anything like it.” (Quote from a colleague)