Product Marketing Manager - Remote

Overview

The Product Marketing Manager will lead strategic marketing initiatives aimed at improving Zillow Home Loans adoption among Premier Agent customers, collaborating cross-functionally to deliver value and optimize marketing strategies.

In Short

• Lead strategic marketing initiatives for cross-sell opportunities.
• Develop data-driven positioning and messaging.
• Conduct competitive intelligence to guide strategic decisions.
• Define and implement go-to-market strategies.
• Collaborate with various teams to drive upsell strategies.
• Build and oversee execution of marketing assets and campaigns.
• Support strategic business briefs to achieve objectives.
• Utilize customer insights for strategic marketing influence.
• Navigate ambiguity and identify strategic opportunities.
• Communicate strategies effectively to diverse audiences.

Requirements

• 8+ years of experience in product marketing or related fields.
• Proven ability to leverage customer insights.
• Strong strategic thinking and problem-solving skills.
• Experience in competitive intelligence and market analysis.
• Excellent collaboration and communication skills.
• Adept at navigating cross-functional teams.
• Agile and adaptable in dynamic environments.
• Exceptional analytical approach to marketing.
• Experience in tech or financial services preferred.
• Ability to influence decisions backed by market analysis.

Benefits

• Comprehensive medical, dental, and vision coverages.
• Parental leave and family benefits.
• Retirement contributions and paid time off.
• Equity awards based on performance and location.
• Support for flexible work-life integration.
• A culture of innovation and employee experience redefinition.
• Recognition from multiple organizations for workplace excellence.
• Commitment to equity and belonging in the workplace.
• Opportunities for professional growth and development.
• Inclusive and innovative work environment.