Product Marketing Manager - Remote

Overview

Tonal is seeking a dynamic Product Marketing Manager to lead go-to-market development and execution for software feature launches. The ideal candidate will drive the successful launch of innovative software features, including influencing the product roadmap, defining compelling messaging, and collaborating across creative and channel teams to drive awareness and engagement.

In Short

• Develop and execute comprehensive go-to-market strategies for new software launches and feature updates, driving awareness and engagement.
• Define product naming, product positioning, and messaging framework that resonates with target audience(s).
• Ensure consistent and integrated messaging across all touchpoints by collaborating with creative and channel owners (e.g., CRM, paid media, web, social, retail).
• Influence product roadmap and optimize marketing strategies by serving as the “voice of the customer” leveraging consumer insights, competitive research, and data analysis.
• Inform and help design research studies to gather pertinent data and insights.
• Partner with the product team to help size business opportunities and align features to customer needs, ensuring roadmap aligns with marketable moments.

Requirements

• 5+ years of experience in product marketing for consumer software product(s).
• Excellent communication and storytelling skills.
• Proven track record of successful product launches and marketing campaigns.
• Ability to communicate in a concise manner, especially in written form, and can translate complex ideas into clear-cut frameworks and messages.
• Strong program and stakeholder management skills.
• Highly skilled at managing all details of complex marketing programs while coordinating with stakeholders to meet deadlines.
• Leverage qualitative and quantitative data to inform decisions.
• A trusted partner who effectively collaborates and easily earns the trust of team members.
• A self-starter who is able to iterate quickly and lead through ambiguous situations.
• Driven professional who can think strategically and outside of the box and is obsessed over the details.
• Thrives in a fast-paced environment.
• Passionate about health and fitness.

Benefits

• Unique and varied lived experiences contribute to overall strength.
• Celebration of differences and commitment to diverse backgrounds.
• Opportunities for growth and development.
• Accessibility support for individuals with disabilities.