Demand Generation Associate - Remote

Overview

The Demand Generation Associate will manage marketing campaigns and automated journeys to support iCapital’s products and educational offerings.

In Short

• Develop, schedule, and track targeted marketing campaigns using HubSpot, Salesforce, and other marketing orchestration tools.
• Ensure timely delivery of email campaigns and monitor performance metrics.
• Collaborate with Product Marketing, Sales, Brand, and Digital Marketing teams on campaign details, segmentation, and performance.
• Implement personalization and dynamic content strategies to enhance campaign relevance.
• Design and implement automated marketing workflows, including onboarding and nurturing campaigns.
• Optimize campaign performance using AI and business intelligence tools.
• Develop post-event content nurture streams and automate manual email initiatives.
• Create a content calendar to ensure consistent and timely communication with prospects and customers.
• Provide regular reports and insights on campaign performance to stakeholders.
• Provide executional support for ABM programs, including the development and implementation of targeted account-based marketing strategies.
• Monitor and analyze the performance of ABM campaigns, providing insights and recommendations for optimization.
• Execute customer lifecycle marketing strategies, including nurturing streams and journeys, to enhance customer engagement and conversion rates.
• Support messaging and execution of on-platform notifications and tours to guide the user journey.

Requirements

• Bachelor's degree in a related field
• 3-5+ years of relevant marketing experience
• Strong understanding of email marketing best practices and CAN-SPAM requirements
• Proven experience in B2B email marketing and marketing automation platforms
• Proficiency in using CRM platforms such as HubSpot and Salesforce
• Excellent project management skills with acute attention to accuracy and quality
• Collaborative with strong interpersonal skills and ability to cultivate relationships with colleagues, partners, and clients
• Familiar with financial markets and intellectual curiosity about the industry
• Able to thrive in a fast-paced, rapidly changing environment

Benefits

• The base salary range for this role is $90,000 to $105,000.
• iCapital offers a compensation package which includes salary, equity for all full-time employees, and an annual performance bonus.
• Employees also receive a comprehensive benefits package that includes an employer matched retirement plan, generously subsidized healthcare with 100% employer paid dental, vision, telemedicine, and virtual mental health counseling, parental leave, and unlimited paid time off (PTO).
• We believe the best ideas and innovation happen when we are together.
• Employees in this role will work in the office Monday-Thursday, with the flexibility to work remotely on Friday.