Marketing Lead, Public Sector - Remote

Overview

The Public Sector Marketing Lead at Hyperscience will drive demand generation and integrated campaigns targeting government customer segments, collaborating closely with sales teams to enhance awareness and revenue growth.

In Short

• Lead the development and execution of marketing strategies for the public sector.
• Collaborate with sales and marketing teams to create multi-channel programs.
• Manage integrated campaigns across various platforms.
• Analyze campaign performance and optimize for better results.
• Develop and manage campaign budgets.
• Foster collaboration within cross-functional teams.
• Travel to the DMV area as needed for events.
• Utilize tools like Hubspot and Salesforce for campaign management.
• Focus on data-driven decision-making and performance metrics.
• Enhance customer engagement through targeted marketing efforts.

Requirements

• Bachelor's or Master's in Marketing, Business Analytics, or related field.
• 7+ years of experience in demand generation marketing.
• 2-3 years in public sector marketing.
• Intermediate skills in Hubspot and Salesforce.
• Strong analytical skills and attention to detail.
• Exceptional communication and teamwork abilities.
• Experience managing large campaign budgets.
• Proven track record in driving revenue growth.
• Ability to interpret data for strategic decisions.
• Travel flexibility for on-the-ground events.

Benefits

• Opportunity to lead impactful marketing initiatives.
• Work with a diverse team of professionals.
• Access to cutting-edge marketing tools and technologies.
• Flexible work environment with remote options.
• Competitive compensation and benefits package.