Marketing Manager, Canadian Public Sector - Remote

Overview

The Marketing Manager for the Canadian Public Sector at Gordian will drive the company's growth objectives through strategic marketing initiatives tailored for the broader public sector, including municipal, academic, schools, and healthcare entities.

In Short

• Develop strategies to enhance company reputation and generate demand.
• Execute marketing campaigns from ideation to reporting.
• Utilize various acquisition channels including content and PPC campaigns.
• Create engaging content for the website and blog.
• Build relationships with industry players and vendors.
• Manage the marketing budget effectively.
• Measure and report on marketing campaign performance.
• Analyze consumer behavior for campaign adjustments.
• Develop buyer personas and solution content.

Requirements

• Bachelor’s degree in Marketing or related field.
• 5+ years of B2B/B2G marketing experience.
• Analytical and results-driven mindset.
• Experience in leading multi-channel marketing campaigns.
• Ability to manage multiple projects in a fast-paced environment.
• Strong problem-solving and conflict resolution skills.
• Ability to work autonomously towards objectives.
• Experience in high-growth company environments.
• Strong communication skills and proficiency in CRM and marketing tools.
• Some travel required.

Benefits

• Opportunity to work in a dynamic and growing company.
• Engage with key industry players.
• Contribute to meaningful projects in the public sector.
• Flexible working environment.
• Professional development opportunities.