Field Marketing Manager 3 - Remote

Overview

The Field Marketer 3 is responsible for driving demand with Hyland's named account model through strategic program development and execution of top-tier marketing experiences that create pipeline and drive alignment across revenue teams. As a Field Marketer you are responsible for supporting the field in developing and managing field-based demand generation programs and event campaigns to build awareness drive and nurture leads accelerating opportunities to close. This position will collaborate closely with Hyland’s sales leaders sales development representatives product marketing solution marketing and campaign marketing teams to plan and execute. This position will strategize closely with Hyland’s Plan Owner to define and develop field marketing strategy.

In Short

• Collaborate with the demand generation team and sales leaders to develop regional marketing strategies aligned with overall business goals and objectives.
• Proactively design plan and execute regional field marketing campaigns and events that generate high-quality leads and accelerate pipeline growth.
• Identify target accounts and segments within Hyland’s prospect audience and customer base and develop tailored marketing programs to drive brand awareness and engagement.
• Plan execute and oversee a variety of world-class events including regional events ancillary events user forums and executive roundtables and dinners ensuring every touchpoint delivers impact.
• Design and implement pre-event and post-event engagement strategies to maximize attendance participation and lead conversion from revenue marketing activities.
• Create targeted high-impact account-based marketing (ABM) programs using multi-channel digital programs to engage target accounts and drive deal acceleration.
• Interlock with regional/ industry field sales leaders and work directly with account executives to ensure ongoing agreement on priorities.
• Lead awareness communication and enablement efforts with sellers in the field that support the knowledge and adoption of marketing strategies and campaigns.
• Develop and effectively manage the regional marketing budget optimizing spending to maximize ROI and achieve KPIs.
• Track and analyze program performance using key metrics providing regular reporting on ROI and making data-driven recommendations for program optimization.

Requirements

• Bachelor's degree or equivalent experience.
• Three or more years in B2B marketing.
• Two or more years of field marketing experience.
• Proven record of putting customer experience at the forefront of campaign and program planning.
• Successful record of enabling and partnering with sales to achieve revenue goals.
• Excellent written and verbal communication skills.
• Strong organizational multi-tasking and time management skills.
• Strong collaboration skills applied successfully within team as well as with other areas.
• Ability to work in a fast-paced dynamic environment.
• Strong business and technology acumen.

Benefits

• 401(k) Retirement Savings.
• Flexible Schedule.
• Paid Time Off.
• Medical, Dental, Vision.
• Volunteer Paid Time Off.
• Wellness Reimbursement.
• Paid Parental Leave.
• Sabbatical Program.