Senior Associate, Brand Strategy - Remote

Overview

Become a part of our caring community and help us put health first. Humana’s Marketing organization is seeking an experienced Senior Associate, Brand Strategy to join the team working remote. Are you a brand strategist who thrives on shaping identity and driving clarity across complex portfolios?

In Short

• Support the development of brand positioning, messaging, and architecture for Humana INS and Reliance.
• Collaborate with creative, product, and marketing teams to ensure brand alignment across campaigns and experiences.
• Assist in the creation and maintenance of brand guidelines and governance tools.
• Monitor brand health metrics and support strategic planning and reporting.
• Oversee legal reviews, ensuring adherence to regulatory requirements.
• Conduct competitive and trend reporting to inform brand decisions.
• 4+ years of experience in brand strategy, marketing, or communications.
• Strong analytical and storytelling skills required.
• Ability to manage multiple priorities and stakeholders.
• Experience in insurance, healthcare, or financial services preferred.

Requirements

• Bachelor’s degree in Marketing, Brand Strategy, or related field.
• Strong analytical, storytelling, and cross-functional collaboration skills.
• Proven ability to develop and execute strategic campaign briefs.
• Detail-oriented and organized.
• Strategic thinker with data-driven decision-making abilities.

Benefits

• Health benefits effective day 1.
• Paid time off, holidays, and volunteer time.
• 401(k) retirement savings plan with employer match.
• Tuition assistance and scholarships for eligible dependents.
• Career development opportunities.