Senior AEO Strategist - International Growth - Remote

Overview

We are looking for an experienced marketer to join HubSpot’s Global Growth Marketing team as a Senior AEO Strategist. In this role, you will be responsible for developing and implementing growth strategies for AI Engines, making strategic decisions that enhance HubSpot visibility and ultimately drive down-funnel conversions.

In Short

• Own and optimize multiple AEO strategies across platforms like ChatGPT and Google AI for international markets.
• Lead comprehensive keyword/topic research and competitive analysis for complex projects.
• Design growth experiments tailored for different content formats and programs.
• Collaborate with regional content teams to create AI-optimized content in multiple languages.
• Establish scalable processes for international content creation & optimization.
• Track AI engine visibility metrics and identify optimization opportunities.
• Flag emerging trends in AI engine usage to inform strategic decisions.
• Build relationships as the go-to AEO expert for international growth initiatives.

Requirements

• 5+ years in SEO & Growth Marketing with measurable impact.
• In-depth knowledge of AI platforms like ChatGPT and Google AIOs.
• Expertise in prompt engineering and enhancing content for LLMs.
• Experience with AEO optimization platforms such as Ahrefs and Botify.
• Strong understanding of international search behaviors.
• Fluent in English and advanced proficiency in one or more core languages.
• Proven project management skills across multiple time zones.
• A passion for AI platform developments and international search trends.

Benefits

• Flexible work environment.
• Opportunities for professional growth and development.
• Collaborative team culture.
• Access to cutting-edge tools and technologies.
• Supportive of diverse backgrounds and experiences.