Senior AEO Strategist - International Growth - Remote

Overview

We are looking for an experienced marketer to join HubSpot’s Global Growth Marketing team as a Senior AEO Strategist. In this role, you will be responsible for developing and implementing growth strategies for AI Engines, making strategic decisions that enhance HubSpot visibility and ultimately drive down-funnel conversions.

In Short

• Own and optimize multiple AEO strategies across platforms like ChatGPT, Google AI Overviews/AI Mode for our international markets.
• Lead comprehensive keyword/topic research and competitive analysis for complex, multi-faceted projects.
• Design and execute growth experiments tailored to different content formats and programs.
• Collaborate with regional content teams to create AI-optimized content in multiple languages.
• Establish scalable processes for international content creation & optimization.
• Track AI engine visibility metrics and identify optimization opportunities.
• Proactively flag emerging trends in AI engine usage.
• Build productive relationships across organizational levels.
• Manage complex and ambiguous projects across multiple time zones.
• Stay current on AI platform developments and international search trends.

Requirements

• 5+ years in SEO & Growth Marketing with proven international search optimization experience.
• In-depth knowledge of AI platforms (ChatGPT, Google AIOs, etc.).
• Expertise in prompt engineering and enhancing content for LLMs.
• Experience with AEO optimization platforms such as Ahrefs and Botify.
• Strong understanding of search behaviors across international markets.
• Fluent in English and advanced proficiency in one or more core languages.
• Proven project management skills.
• Growth mindset and passion for AI trends.

Benefits

• Flexible working arrangements.
• Opportunity to work with a global team.
• Professional growth and development opportunities.
• Inclusive company culture.
• Access to cutting-edge tools and technologies.