Lifecycle Marketing Manager - Remote

Overview

As a Lifecycle Marketing Manager, you will be responsible for the strategy, execution, analytics, and reporting of marketing campaigns to Houzz Pro users via owned channels such as Email, Push Notifications, and SMS. This role involves collaboration with product, creative, data science, and engineering teams to drive revenue and engagement.

In Short

• Develop a deep understanding of the user journey for Houzz Pro customers.
• Build and own the quarterly roadmap for US Lifecycle efforts.
• Lead the strategy, execution, analytics, and reporting of lifecycle marketing campaigns.
• Become an expert in the marketing automation platform (Blueshift).
• Partner with data, product, and engineering teams for campaign requirements.
• Manage rapidly shifting priorities and timelines.
• Analyze large data sets to derive insights.
• Ensure error-free email deployments.
• Execute A/B tests to improve business performance.
• Thrive in a fast-paced, collaborative environment.

Requirements

• Bachelor’s degree in Business, Marketing, or a related field.
• 4+ years of experience in lifecycle programs and digital marketing.
• 5+ years of experience with enterprise-grade ESPs.
• Proven success in cross-functional team collaboration.
• Strong analytical skills and attention to detail.
• Basic SQL experience.
• Familiarity with analytics dashboards.

Benefits

• Paid time off (PTO).
• Home internet stipend.
• Medical, dental, and vision benefits.
• Maternity/paternity leave program.
• Employee Assistance Program (EAP).
• Professional Development Reimbursement Program.
• 401(k) retirement savings plans.
• Flexible Spending Accounts (FSA).
• Health Savings Account (HSA) with company contribution.
• Healthy at Houzz program.