Paid Search Manager - Remote

Overview

Hostaway is seeking a dynamic Paid Search Manager to own and lead our multi-million dollar program, driving measurable impact on our growth and success. You’ll collaborate with cross-functional teams and be fully responsible for optimizing and scaling campaigns while managing the budget to maximize ROI.

In Short

• Own and manage the paid search program at Hostaway - Google Ads, Meta, Linkedin, Bing, TikTok, etc.
• Optimize our pay-per-click program to maximize leads, MQLs, SAL, SQLs, and wins.
• Report performance on a weekly/monthly/quarterly cadence.
• Optimize bids and budget to maximize performance and ROI of all pay-per-click efforts.
• Conduct keyword research to ensure our ads target the most amount of relevant keywords and ICP users.
• Write ad copy that drives conversion and collaborate with design teams on effective ad creatives.
• Design and conduct A/B tests to optimize ad creatives and landing pages to increase conversion rates.
• Develop a testing roadmap comprised of the latest industry trends, tools, and best practices in digital marketing and growth.
• Stay current on pay-per-click / search engine marketing practices and collaborate with peers on the Marketing team.

Requirements

• 5+ years experience in pay-per-click, search engine marketing, managing multi-million-dollar budgets, and managing campaigns across multiple platforms.
• Experience with Google Ads & Google Analytics and Google Tag Manager.
• Expert level proficiency in reporting and analyzing full funnel metrics.
• Expert level ability to report success via various metrics including ROI, ROAS, CAC, LTV, payback time, churn, retention, etc.
• Competency in competitor research and tools like SEMrush and Ahref.
• Experience in A/B testing.
• Experience using relevant AI tools.
• Bachelor’s degree in marketing, advertising, communications, or related field.

Benefits

• Competitive Compensation: We offer competitive pay based on market rates in the country of the applicant.
• 100% Remote: Enjoy the freedom to work from anywhere within your country of residence.
• Equity: Every role comes with valuable stock options in a fast-growing and profitable company.
• Values-Driven Leadership: Our Core Values are integral to our strategic decisions.
• Professional Growth: Opportunities for learning and career advancement.
• Annual Paid Leave: Varies by country and aligns with norms.
• Geographic Specific Benefits: Different country-specific benefits based on local customs.
• Dynamic Team Culture: A diverse and international culture that fuels innovation.