Omni-channel Marketing Manager - Remote

Overview

The Omni-channel Marketing Manager will serve as a key partner to our Home Instead franchise network, driving the development and execution of digital strategies to increase customer acquisition, improve client consultation experiences, customer engagement and retention, and enhance overall marketing performance.

In Short

• Provide digital marketing strategies to improve lead generation and client engagement.
• Consult with franchise owners to develop personalized omnichannel campaigns.
• Analyze and optimize customer touchpoints for improved client experience.
• Serve as the primary contact for franchise digital marketing requests.
• Design and implement seamless marketing strategies across multiple channels.
• Develop campaigns focused on client retention and reducing churn.
• Document and implement standard operating procedures for franchise requests.
• Lead training sessions for marketing support and IT teams.
• Use data and analytics to communicate omnichannel performance.
• Collaborate with cross-functional teams to ensure consistent support.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5+ years of experience in digital marketing or omnichannel campaign management.
• Experience with franchise or multi-location business models preferred.
• Strong understanding of digital marketing tactics.
• Excellent project management skills.
• Strong communication and relationship-building skills.
• Proficiency with marketing tools like Google Analytics and CRM platforms.
• Experience developing SOPs and leading training initiatives is a plus.

Benefits

• Equity and 401K with up to a 4% match.
• Medical, dental, and vision coverage.
• Short and long-term disability insurance fully employer paid.
• Generous time off program and mental health benefits.
• Wellness program and discount program.