Director of Digital Experience and DTC - Remote

Overview

The Director, Digital Experience and DTC will lead the strategy and roadmap to make drinkhint.com a highly engaging brand hub that builds awareness, generates demand, and drives revenue goals.

In Short

• Own DTC P&L with full accountability for revenue, margin, and marketing efficiency metrics
• Drive business performance analysis covering demand, AOV, conversion rates, ROAS and CAC
• Lead merchandising and inventory optimization
• Overhaul digital experience strategy to improve UX/UI and brand storytelling
• Build and execute a data-driven experimentation roadmap
• Run A/B tests on pricing strategies and promotional execution
• Manage the MarTech stack and seek new tools to improve site experience
• Overhaul and implement a new loyalty and referral program
• Manage all tech partners and developers
• Collaborate on retention marketing strategy for email and SMS channels

Requirements

• Experience in digital marketing and e-commerce
• Strong understanding of P&L management
• Proficiency in UX/UI design principles
• Experience with A/B testing and data analysis
• Ability to manage cross-functional teams
• Experience with CRM and customer engagement strategies
• Strong analytical skills and data-driven mindset
• Excellent communication and leadership skills
• Experience with MarTech tools and technologies
• Ability to work in a fast-paced environment

Benefits

• Opportunity to lead a key area of the business
• Work with a passionate team focused on health and wellness
• Competitive salary and benefits package
• Flexible working environment
• Opportunity for personal and professional growth
• Be part of a mission-driven company
• Engage with innovative marketing strategies
• Access to resources for continuous learning
• Collaborative and inclusive company culture
• Employee discounts on products