Senior Director, Growth & Digital Experience - Remote

Overview

The Sr. Director, Growth & Digital Experience will transform the WordPress VIP website into a revenue-generating platform, overseeing digital strategy and user experience to convert visitors into engaged subscribers.

In Short

• Lead the digital strategy for WordPress VIP.
• Accountable for performance marketing and paid social initiatives.
• Optimize website conversion rates and user journeys.
• Collaborate cross-functionally to align marketing efforts with business objectives.
• Drive customer acquisition and retention through effective marketing strategies.
• Manage forecasting and analytics to inform decision-making.
• Inspire and lead the marketing team towards high performance.
• Implement A/B testing and personalization initiatives.
• Utilize insights to optimize marketing campaigns.
• Ensure alignment between strategy and execution across teams.

Requirements

• Experience in growth or digital marketing in high-growth environments.
• Expertise in SEM, paid social, and customer acquisition funnels.
• Strong analytical skills with experience in budget management.
• Hands-on experience in website strategy and CRO.
• Proficiency in marketing analytics platforms.
• Excellent communication and project management skills.
• A collaborative mindset to work across various teams.
• Ability to thrive in a fast-paced environment.
• Experience in leading and developing marketing teams.
• Holistic understanding of brand positioning and storytelling.

Benefits

• Competitive base salary with financial clarity.
• Fully remote work environment with flexible vacation policy.
• Opportunities for professional development and growth.
• Inclusive company culture with a commitment to diversity.
• Access to a wide range of employee benefits.