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Growth Marketing Manager (B2B) in a Fast-Growing HR-Tech Startup - Remote

Posted Yesterday
Marketing
Full Time
Germany

Overview

heycare is an all-in-one care solution that provides tailored support to employees in the areas of mental health, childcare, caregiving, and pet care.

heycare helps companies reduce absenteeism, enhance employee well-being and mental strength, and position themselves as attractive, family-friendly employers.

We are growing rapidly and are looking for you as a Growth Marketing Manager to elevate our B2B marketing to the next level and who is eager to explore new creative ways in lead generation!

In Short

  • Develop cross-channel growth marketing strategies focusing on B2B lead generation.
  • Manage performance and content campaigns, particularly via LinkedIn.
  • Conduct A/B testing, analyze data, and continuously optimize for better CPL and conversion rates.
  • Create assets for lead qualification and work closely with the sales team.
  • Build lead magnets (e.g., e-books, webinars), landing pages, and automated funnels.
  • Collaborate closely with content and sales to quickly test new ideas.

Requirements

  • 3+ years of experience in performance/growth/B2B marketing or related fields.
  • Entrepreneurial, data-driven, and hands-on mindset.
  • Well-structured and enjoys working independently.
  • Experience with LinkedIn Ads, Google Ads, HubSpot, or similar tools.
  • Strong in campaign conception and evaluation.
  • Eager to work with a small, ambitious team.
  • Experience in the SaaS or HR-Tech field is a plus.

Benefits

  • Use our heycare app (e.g., our preventive offers for mental health).
  • Work either remotely from Germany or in our office in Munich.
  • Utilize Wellpass.
  • Participate in three team events per year for real team spirit.
  • Access our training budget for meaningful professional development.
  • Meaningful work with real impact: Shape the future of workplace health.

Translated from German

heycare logo

heycare

heycare, formerly known as heynanny, is dedicated to promoting genuine work-life balance by assisting employees of corporate clients in finding suitable care options for children, elderly relatives, or pets. The company offers professional one-on-one consultations on family, caregiving, and mental health topics, collaborating with qualified caregivers and experts such as psychologists, coaches, and care specialists. heycare aims to create a supportive environment where employees can access essential resources and guidance, ensuring that the integration of work and personal life is seamless and straightforward.

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