B2B Growth Marketing Manager - Remote

Overview

Franki is an AI-powered startup transforming how people discover and choose the next place they’ll eat, drink and play. Our platform curates video-powered recommendations provided by a vibrant community of content creators and foodies who are passionate about sharing the best their city has to offer.

In Short

• Develop and execute marketing campaigns to generate high-quality leads for the sales pipeline.
• Leverage tools such as MoEngage, Salesforce, and Google Ads to manage and optimize lead capture efforts.
• Design and manage campaigns across channels including Facebook, Instagram, Google, and email marketing.
• Monitor and analyze funnel metrics to identify and address bottlenecks.
• Conduct A/B testing for landing pages, ad creatives, and email content to improve conversion rates.
• Optimize campaigns to maintain a customer acquisition cost (CAC).
• Track and improve return on ad spend (ROAS) for all paid campaigns.
• Achieve KPIs such as impressions, lead volume, lead quality, click-through rate (CTR), and watch-time metrics.
• Drive measurable engagement with video content, showcasing Franki’s creator network value.
• Outsource to and manage agency partners to ensure high-quality creative and effective campaign strategies.
• Uphold Franki’s core values of innovation, transparency, and customer focus in all marketing initiatives.

Requirements

• Bachelor’s degree (BA/BS) in Marketing, Communications, or a related field.
• 3+ year of partnership sales or a related role.
• Proven track record of managing successful marketing campaigns with measurable results.

Benefits

• Remote work: Our team works remotely across the US but primarily PST time zone; we travel together several times a year for company kick-offs and mid-year meetings.
• PTO: 15 days per year, plus additional PTO between Christmas and the end of the year (25th Dec - 31st Dec). Additionally, we recognize 11 public holidays per year.
• Medical, dental & vision: We cover 100% of Medical, Vision, and Dental insurance costs for employees.
• 401(k)
• Equipment: Computer & technology equipment applicable to your role.
• Monthly Stipend: $40 (Tax-free) to cover home office expenses.