Product Marketing Manager - Remote

Overview

HealthJoy is seeking a Product Marketing Manager to provide strategic oversight on product positioning and go-to-market strategies, ensuring alignment with the company's value proposition and market trends.

In Short

• Lead product positioning and messaging for benefits engagement products.
• Develop and maintain buyer personas through market research.
• Collaborate with cross-functional teams to execute GTM strategies.
• Analyze product adoption and recommend improvements.
• Conduct product training for sales and customer success teams.
• Evaluate performance of GTM strategies.
• Maintain competitive positioning and oversee win/loss analysis.
• Manage projects with high standards for quality and accountability.
• Communicate effectively with stakeholders.
• Stay updated on market trends and competitor activities.

Requirements

• 7+ years of experience in product marketing, preferably in healthcare technology.
• Strong understanding of the healthcare technology or benefits market.
• Experience in leading market research and GTM strategies.
• Excellent oral and written communication skills.
• Ability to manage projects efficiently.
• Problem solver mindset with a focus on ambiguous projects.
• Bachelor’s or graduate degree in marketing, healthcare, or related field.

Benefits

• Medical, Dental, and vision insurance packages.
• HSA contribution match.
• Stock options for eligible roles.
• 401k match.
• Paid parental leave.
• Company-sponsored Short Term and Long Term Disability coverage.
• Flexible PTO.