Product Marketing Manager - Remote

Overview

As the Product Marketing Manager, you will help us define how we position the Digital Onboarding engagement platform and communicate our value to customers and the broader marketplace. Reporting to the Head of Marketing, you will work in lockstep with the Product team to drive our go-to-market strategy, messaging, positioning, and customer adoption by aligning our product's capabilities with market needs of US banks and credit unions to generate demand and revenue.

In Short

• Define Ideal Customer Profile and key buyer personas.
• Develop clear, compelling messaging that differentiates our product.
• Plan and execute product launches in collaboration with teams.
• Create sales collateral and conduct training sessions for sales teams.
• Gather customer insights and monitor competitor activity.
• Author case studies and best-practice guides.
• Support feature adoption through webinars and guides.
• Collaborate with teams to improve product-led growth strategies.

Requirements

• Experience in product marketing, preferably in B2B SaaS.
• Experience developing and executing GTM product launches.
• Experience conducting market research and competitive analysis.
• Proven track record in positioning and messaging.
• 2+ years of experience with marketing automation platforms (preferred).
• Experience marketing to financial institutions (preferred).
• Ability to simplify concepts and author compelling content.

Benefits

• Work remotely from anywhere in the USA.
• Collaborative team environment.
• Opportunities for professional growth.
• Engagement with a dynamic product team.
• Impactful role in shaping product strategy.